Jaap Westrik is the founder of Modern Revenue. He launched the San Francisco-based consulting firm after recognizing an underserved need for aligning B2B GTM and Finance functions on a common data language, data model, operating plan, and efficient operational execution. 

As a cross-functional FP&A and RevOps leader, Jaap brings 15 years of experience unsiloing CFO, CRO, and CMO teams at technology and services companies across all stages of growth. He is an expert integrator of end-to-end TCV/ARR growth operating systems—from CRM to RevOps to GAAP/IFRS accounting. He serves as a strategic advisor and financial thought leader for optimizing GTM resource investments across Sales, Channel, and Marketing in SMB, Enterprise, and Federal buyer segments in North America, EMEA, and APJ.

Before founding Modern Revenue, Jaap was a managing director and revenue architect at Winning by Design, a Silicon Valley-based boutique consulting firm that works with technology companies to drive recurring revenue growth. While at Winning by Design, he built a GTM Finance-focused consulting practice from the ground up.

Jaap began his career at J.P. Morgan in New York in 2008, where he held roles in the Investment Bank and the firm’s Executive Office. He has an MS from Georgetown University’s School of Foreign Service and a BA from the HES Amsterdam School of Business. He has served on the Board of Advisors of Georgetown’s Foreign Service Graduate Program since 2013.